Research and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing
Responsibilities
- Develop marketing strategy for new and existing products
- Develop a pricing strategy that maximizes profit and market share but considers customer satisfaction
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
- Building Brand awareness and positioning
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Organizing company conferences, trade shows, and major events
- Evaluating Competitors
- Work with external agencies and vendors to execute marketing programs