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Selma Group of Company

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Position: Marketing Specialist
Job Time: Full-Time
Job Type: Permanent
Place of Work: Hargeisa - Ethiopia
Posted date: 3 years ago
Deadline: Submition date is over

Research and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing

 

Responsibilities

  • Develop marketing strategy for new and existing products
  • Develop a pricing strategy that maximizes profit and market share but considers customer satisfaction
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
  • Building Brand awareness and positioning
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Organizing company conferences, trade shows, and major events
  • Evaluating Competitors
  • Work with external agencies and vendors to execute marketing programs

Job Requirement

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • 5 -7 years of experience in marketing
  • Experience with multi-national companies on product marketing and strategy
  • Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
  • Strong written and verbal communication skills
  • Strong prioritization, organization, and project management skills
  • Ability to travel as necessary