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Position: Regional Sales Executive
Job Time: Full-Time
Job Type: Permanent
Place of Work: ***** - Ethiopia
Posted date: 3 weeks ago
Deadline: Submition date is over

Job Summary

Drive sales revenue growth by following up the total market evolution of the assigned route(s) and territory through collection of data by regular Point of Sale (PoS) visits, creating and maintaining smooth relationships with the outlets and consumers, execution of promotional activities, tracking competitor trade practices and sales activities, identify new opportunities and challenges and suggest possible solutions

Main Duties and Responsibilities

  • Document and file the list of all his (her) outlets including active outlets, temporarily closed and permanently closed outlets, and update relevant data regularly.
  • Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration,
  • Visit a minimum of 25 (Twenty-Five) preselected outlets per day as per the schedule approved and submitted by the Area Sales Manager and fill the survey questions of the application “Sales Automation system”.
  • Visit every outlet in his(her) route at least once in a month regardless of the sales volume contribution of that outlet or based on call frequency set by the execution standards.
  • Create and maintain a very good and smooth relationship with all the customers.
  • Communicate with consumers professionally, collect information, and forward product benefits.
  • Availability - Check the level of stock inside the fridges of the outlets, ensure the fridge planogram is respected, fully utilized, and correctly positioned, and take any corrective action when required,
  • Quality -Check proper positioning and functionality of company assets,
  • Follow up on the timely cleaning of draft machines, CO2, and product delivery,
  • Visibility - Negotiate with outlets for priority in dangling visibility and PoS materials (banners, light boxes, Posters, etc
  • Price – Ensure all products are priced as per company standards.
  • Maximize volume of all SKUs and meet sales Targets.
  • organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises,
  • Arrange factory visits for influential people or groups, when necessary.
  • Assist in the evaluation of the executed promotion actions results and produce outlet-level reports.
  • Distribute any promotional material professionally and keep records,
  • Collect adequate information on competitors’ activity, and their market trends (distribution, pricing promotional activities, etc...),
  • Identify and develop new market potentials such as large-scale projects, new settlements, new areas, new channels, etc.
  • ease the number of PoS in his/her area by prospecting actively and finding new PoS and new markets,
  • Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing our products and services in their clubs, canteens, or bars
  • Perform other duties and responsibilities as assigned by the line manager

Job Requirements

  • Excellent interpersonal and communication skills
  • Computer literacy with basic knowledge of Word and Excel,
  • Customer Service oriented
  • Ability to work well under pressure.
  • Auto-driving license with experience.
  • Very good language skills in English, Amharic, and other local languages
  • Auto-driving license with experience.


  • The position requires a minimum of TVET Level 3/4/Diploma or Bachelor’s Degree in Marketing Management or Business Administration or Business Management or Management-related fields.


  • 2 or Zero (0) years of respective experience


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