Sorry, This Job is expired!




Position: Regional Sales Manager (Mekelle)
Job Time: Full-Time
Job Type: Permanent
Place of Work: Mekelle, Tigray region - Ethiopia
Posted date: 3 weeks ago
Deadline: Submition date is over

Job Summary

Provide tactical and operational leadership by developing, driving, and implementing a winning trade regional trade and channel strategy, achieve brand and volume growth and market leadership of route to market through operational excellence and exceptional customer service, effective management of the sales team within the nominated region to deliver volume and revenue targets.

Main Duties and Responsibilities

  • Develop and implement a regional channel strategy that will be effective considering geographical peculiarities while ensuring that the regional flexibility is in line with the overall BGI strategic framework
  • Drive effectiveness and efficiency at all levels of the trade especially at the point of sales/consumption through excellent outlet execution, activating the focus customer and consumer drivers to achieve competitive advantage
  • Operationalize and execute the regional sales objectives, plans, and programs by participating in the development of area sales plans and strategies and harmonizing such with overall op-co commercial plans.
  • Ensure development of bottom-up sales plan with a clear understanding of geographic differences within the Zone and proffering solutions consistent with BGI Sales and Trade Marketing strategies.
  • Explore alternative strategies and tactics and propose and promote new ways of working by delivering continuously relevant analysis for management decisions like market performance (own and competition), depletion analysis, customer information, competitive behavior, price/margin developments, market trends, channel and Route to Market developments
  • Ensure development, implementation, and evaluation of Key Distributor plans, identifying key priority areas of development for the distributor to ensure business growth
  • Monitor market trends, competitor activity, and customer preferences to identify potential business opportunities and threats, potential new clients, expand the company's customer base in the area drive revenue growth, and sustain strong strategic relationships with key clients
  • Oversee and ensure that all sales activities in the area are executed in compliance with relevant laws and legislative requirements, company and group polices, and standards
  • Collaborate with marketing teams to execute effective sales strategies, promotional campaigns, and pricing initiatives and produce periodic sales business performance reports.
  • Monitor and manage the effective utilization of assigned budget and resources by ensuring that the total cost of all necessary sales activities is within the allocated selling budget while achieving objectives and driving increased cost efficiencies in all operational and sales activities within assigned Zones.
  • Provide strong leadership and guidance to the team by fostering a positive and collaborative work environment that promotes growth, competency development, effectiveness, and engagement.
  • Promote a culture of continuous improvement, and accountability by setting clear performance expectations, conducting regular performance evaluations, providing feedback and coaching as necessary, and addressing any performance concerns or disciplinary issues.
  • Perform other duties and responsibilities as assigned by the line manager

Job Requirements

  • Experience in the principles and practice of commercial delivery, sales strategy, and operation planning, leading its design and implementation in the drinks and FMCG sector.
  • Experience in managing, motivating, and developing a sales workforce and harnessing the talents of employees at all levels
  • Ability to communicate effectively, negotiate, and network through highly developed written, oral, and presentation skills.
  • Ability to develop innovative solutions whilst maintaining continuity of services through setting clear goals/targets.
  • Ability to lead, motivate, and enthuse individuals and teams within a rapidly changing environment.
  • Exceptional organizational and project management skills, with the ability to handle multiple tasks, meet deadlines, and ensure the successful implementation of Sales initiatives.
  • Creative thinking and problem-solving abilities, with a results-oriented mindset and a focus on driving
  • Good knowledge of the company, its businesses, and its culture.


  • The position requires a minimum of a Bachelor’s degree in Business Administration, Management, Marketing, or a related field.


  • 7-8 years’ hands-on progressive professional experience in managing field sales operations in an FMCG organization and 2 years should be in managerial roles managing junior managers and/or supervisors


  • undefined