Digital Marketing Manager at Phison Real Estate

Phison Real Estate

Position: Digital Marketing Manager

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Addis Abeba - Ethiopia

Posted date: 1 month ago

Deadline: Submition date is over

About Us:

Phison Real Estate is dedicated to transforming landscapes and creating communities where people love to live, work, and play. As a leading real estate developer, we pride ourselves on innovation, quality, and customer satisfaction. We seek a dynamic and results-driven Digital Marketing Manager to join our growing team. This is an exciting opportunity to lead our digital marketing efforts and drive growth through innovative strategies and creative campaigns.

Job Description:

As a Digital Marketing Manager at Phison Real Estate, you will be responsible for developing, implementing, and managing marketing campaigns that promote our real estate developments and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Develop and execute digital marketing strategies to achieve business goals and objectives for various real estate projects.
• Manage and optimize all digital marketing channels including SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing tailored to the real estate market.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience for property listings and promotions.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven working experience in digital marketing, preferably within the real estate sector.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and fast-paced environment.
• Professional growth and development opportunities.
• Collaborative and supportive team culture.
• Exposure to innovative real estate projects and industry-leading practices.