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Sandford International School

Sandford International School


Position: Communication Officer
Job Time: Full-Time
Job Type: Permanent
Place of Work: Addis Ababa - Ethiopia
Salary: 30,000-40,000 ETB
Posted date: 3 weeks ago
Deadline: Submition date is over

Job Title: Communications Officer

School/Department: Marketing, Recruitment and Communications

Line manager: Head of School

Responsible for: Internal and external communications

Main purpose of the job

The Communications Officer will play a key role in engaging students, families, and the wider school community leading on initiatives that promote a positive image of the school through a range of communications channels. The Communications Officer will primarily:

  • Support the school's communications strategy by using a range of channels to engage with parents, students, staff and the wider world.
  • Support, and in some cases lead on, multi-channel internal communications campaigns which include creating content, managing design and measuring outcomes.
  • Produce regular multi-media content to be distributed to parents, staff and students on a range of channels, including email newsletters, online platforms, social media and on-campus displays
  • Update, monitor and manage social media channels.
  • Organize school yearbooks for all graduating students.
  • Oversee and manage the school website.
  • Engage confidently with multiple stakeholders and influence, advise and persuade as required
  • Work collaboratively in the team, sharing ideas with the wider marketing team, and integrating communications across offline and on-line platforms.
  • Contribute to the development of internal communication channels and platforms to support school business objectives.

Key areas of responsibility

  • Support the Head of School and Senior Leadership Team to develop and deliver a strategic communications plan to meet the overall school brand communications strategy and deliver against the school strategic plan objectives.
  • Plan, manage and update content plans ensuring they are on message and encompass all areas of the school.
  • Possess excellent written and verbal English skills so that the school is promoted effectively.
  • To promote the visibility of SIS and its activities connecting with embassies and diplomatic missions, international organizations in Ethiopia, and national parents.
  • Identify and develop a comprehensive forward plan of school stories, initiatives and campaigns.
  • Act as the first point of contact for internal communication inquiries in a professional, timely and efficient manner, liaising with various relevant stakeholders as required. Ability to handle and escalate issues appropriately.
  • Proactively develop and maintain excellent relationships with colleagues across the school to ensure internal communications reflect the wide range of activity being undertaken.
  • Ensure that key messages are delivered in a consistent, professional tone of voice and will raise SIS's reputation among current and potential stakeholders.
  • Be fluent in and familiar with all social media channels and platforms, working closely with other school social media professionals and bringing best practices to bear on all activities
  • Proactively seek out news stories from across the school to develop a sense of pride amongst the school community. Work closely with colleagues to follow up and obtain information and collateral to support the creation of content.
  • Research, write and distribute news stories, social media posts, blogs, opinion pieces, etc.
  • Contribute to the production of factually accurate, engaging written copy for communications and marketing materials (including key corporate pieces such as Annual Reports, reviews, etc.), media materials, events, stakeholder relations, internal and external online communications, briefings and other written materials
  • Brief and work with creatives (e.g., graphic designers, photographers, editors) to produce high-quality materials for online and offline publications.
  • Provide media administration support i.e., monitoring news, internal channels and social media coverage, compiling evaluations, budget administration, and ensuring spend provides good value for money.
  • Monitor and evaluate all internal communications activity, including rigorous analysis of market and competitor trends, and provide feedback and analysis as to effectiveness. Use analysis results to inform and develop future internal communications activities.
  • Keep up to date with professional best practices

In addition to the above areas of responsibility, the position may be required to undertake any other reasonable duties relating to the broad scope of the position. The post holder will be required to work outside of normal office hours and some weekend work, as required




Qualifications and/or membership of professional bodies

Degree or equivalent qualification relevant for the post. For example, Communications, Political Sciences, Public Information, International Relations.

A minimum of two years of full-time successful service as a communication officer in a reputed institution of the private or public sector

Postgraduate qualification

Knowledge and experience

Experience working in a communications team either in-house or agency.

Experience in working and negotiating with internal senior managers and stakeholders.

Proven hands-on experience in managing social media channels.

Understanding of the education sector.

Experience working in a school

Specific skills to the job

Effective communicator with excellent English language (written and verbal) skills with evidence of being able to work under pressure and meet tight deadlines.

To develop and deliver proactive communication campaigns Ability and awareness to work to brand guidelines.

Ability to create multimedia content. The ability and willingness to maintain focus, take difficult decisions and deliver.

General skills

Excellent organizational and time management skills.

Excellent interpersonal skills and a positive approach to promoting the work of the school

Excellent customer service skills and an ability to work on own initiative


Ability to liaise confidently with colleagues at all levels both inside and outside of the school

This post is subject to all safeguarding protocols and checks

Essential Criteria are those, without which, a candidate would not be able to do the job. Applicants who have not clearly demonstrated in their application that they possess the essential requirements will normally be rejected at the shortlisting stage.

Desirable Criteria are those that would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements.

Salary: 30,000-40,000 ETB based on relevant qualifications and experience