Digital Marketer at Craft Software PLC

Craft Software PLC

Position: Digital Marketer

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Addis Abeba - Ethiopia

Posted date: 5 months ago

Deadline: Submition date is over

Job Description

Overview: We are seeking a skilled and motivated Digital Marketer to join our team. As a Digital Marketer, you will play a pivotal role in developing and executing digital marketing strategies to enhance brand awareness, drive traffic, and generate leads. The ideal candidate will have a passion for digital marketing, strong analytical skills, and a track record of success in executing effective campaigns across various digital channels.

Responsibilities:

• Develop and implement digital marketing strategies to promote our products or services and achieve business objectives.
• Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Create compelling and engaging content for digital channels, including website, social media, email, and blog posts, to attract and retain target audiences.
• Conduct market research and analyze data to identify trends, opportunities, and areas for improvement in digital marketing campaigns.
• Monitor and evaluate the performance of digital marketing efforts using analytics tools and provide regular reports and insights to stakeholders.
• Collaborate with cross-functional teams, including sales, product development, and creative, to align digital marketing initiatives with overall business goals.

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a strong understanding of digital channels, tools, and techniques.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
• Strong analytical skills and the ability to interpret data to drive decision-making and optimize campaign performance.
• Creative thinking and problem-solving abilities, with a results-driven mindset and attention to detail.
• Experience with SEO, SEM, email marketing, social media management, and content marketing is a plus.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and career development.
• Collaborative and dynamic work environment.
• Chance to make a significant impact and contribute to the success of the company.