BTL Manager at Transsion Manufacturing PLC

Transsion Manufacturing PLC

Position: BTL Manager

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Addis Abeba - Ethiopia

Posted date: 7 months ago

Deadline: Submition date is over

Job Description

Key Responsibilities:

BTL Campaign Development and Execution:

• Planned, developed and executed innovative BTL marketing campaigns across various channels such as direct mail, email marketing, events, and in-store promotions.
• Coordinate with internal teams and external vendors to ensure timely and effective campaign execution.

Creative Design and Branding:

• Collaborate with the design team to create compelling visual materials and promotional assets for BTL campaigns.
• Ensure brand consistency across all BTL marketing materials and campaigns.

Event Planning and Execution:

• Plan, organize, and execute promotional events and product launches to engage with customers and promote our brand.
• Work with vendors and partners to ensure successful event execution, from logistics to on-site management.

Performance Analysis:

• Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.
• Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.

Budget Management:

• Manage BTL marketing budgets, ensuring cost-effectiveness and maximum ROI on campaigns.

Job Requirements

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 3+ years of experience in BTL marketing, event management, or a related role.
• Strong understanding of BTL marketing strategies and tactics.
• Excellent project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Proficient in Microsoft Office Suite; familiarity with design software is a plus.
• Exceptional communication and interpersonal skills.
• Creativity, attention to detail, and a results-driven approach