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Position: Area Sales Officer
Job Time: Full-Time
Job Type: Permanent
Place of Work: Mekelle, Tigray region - Ethiopia
Posted date: 2 months ago
Deadline: Submition date is over

Job Summary

The purpose of the Area Sales Officer is to implement sales and Revenue achievement through customer-focused service, Account development, order generation, merchandising and Delivery to ensure sales efficiency and coverage and uphold the company's reputation at all times.


  • Establish, build and maintain good working relationships with customers (existing and new);
  • Segments area (territory) and based on customer segment, volume and geographic location, creates a call schedule (also suggests territory segmentation);
  • Effective database management:
  • Services existing customers, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets;
  • Focuses sales efforts by studying existing and potential volume of customers;
  • Keeps management informed by submitting activity and results reports, such as daily planned and daily achieved reports, weekly work plans, and monthly and annual territory analysis;
  • Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, and other trade offerings etc.;
  • Recommends changes in products, service, and policy by evaluating results and competitive developments;
  • Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management and providing customers with feedback;
  • Provides historical data by maintaining records on area and customer sales, as well as customer account information;
  • Contributes to team effort by ensuring sales targets are met and exceeded;
  • Service and product quality issues from customer dealt with. Issues raised with specific departments and regular feedback given to customer until the issue has been resolved;
  • Understand the credit policy and its application and requirements. Assist eligible customers with their applications;
  • Understand and support the company’s Route To Market strategy and ensure its effective implementation;
  • Assist customers and Key Distributors to obtain their orders;
  • Assist customers in calculating their model stock for various times of the year (peak and off-peak) and how this can be used when ordering and to ensure they always have sufficient stock;
  • Product handling – training of outlet staff to ensure they adhere to the specific guidelines as set by the company;
  • Review of routes scheduled and execution thereof;
  • Development of visibility in outlet and in trade;
  • Carry out other tasks not specified in the above responsibilities as assigned by higher officials.

Job Requirements


  • Innovation – bringing creativity to the workplace;
  • High level of energy and ability to motivate others;
  • Ability to lead analytical and fact-based decision-making;
  • Able to influence and work in multi-functional teams;
  • Great attention to detail, highly organized yet able to see the “big picture”;
  • Ability to understand and communicate with all stakeholders;
  • Understands the implications of own and team actions on the business
  • Initiative / Decision Making
  • Team player with a strong “customer-focus” orientation


  • BA Degree graduate in sales, Marketing and Business Management.


  • Two years of experience in the FMCG industry.