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World Food Program

World Food Program


Position: Digital Media Specialist
Job Time: Full-Time
Job Type: Contract
Place of Work: Addis Ababa, Ethiopia
Posted date: 1 year ago
Deadline: Submition date is over


Assisting 91.4 million people in around 83 countries each year, the World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. On any given day, WFP has 5,000 trucks, 20 ships, and 92 planes on the move, delivering food and other assistance to those in most need. Every year, we distribute more than 15 billion rations at an estimated average cost per ration of US$ 0.31. These numbers lie at the roots of WFP’s unparalleled reputation as an emergency responder, one that gets the job done quickly at scale in the most difficult environments. WFP’s efforts focus on emergency assistance, relief and rehabilitation, development aid, and special operations.

WFP Ethiopia is working with the government and other humanitarian partners to strengthen the resilience of Ethiopia’s most vulnerable population and to chart a more prosperous and sustainable future for the next generation. The Country Office also supports programs that use food assistance to empower women, transform areas affected by climate change and keep children in school. It aims to contribute to Ethiopia’s five-year development agenda, the Growth and Transformation Plan (GTP), through which the Government combats food insecurity.


This job is based in Addis Ababa WFP Country Office. Job holders who operate with minimal supervision, and are heavily involved in the day-to-day activities, analytical work, and provide advice on less complex issues. 


To support the Communication Strategy, WFP Ethiopia seeks the support of a specialist to support building digital marketing and communications materials to communicate and promote its mission in the country among targeted audiences.

KEY ACCOUNTABILITIES (not all-inclusive)

Under the direct supervision of the Head of Communications, the Digital Media Specialist will perform the following tasks:

1) Define the appropriate communication and marketing strategy to support the application promotion, including:

  • Critical communication channels
  • Key messages
  • Materials required
  • Timeline of communication

2) Coordinate the production of high-quality communication materials to support the communication strategy. When appropriate, directly produce the materials

3) Drive and coordinate online (including social media) and other forms of communication on the application

4) Ensure successful production & distribution of required materials

5) Support the communications unit with marketing advice and implementation of WFP communication goals beyond the application

6) Any other task as required


Education: A University degree in Communication, Marketing, Sales, or other relevant fields. 

Experience: At least three or more years of progressively responsible experience in communications and marketing or relevant field. 

Additional Competencies:

  • Knowledge of the local/regional communications landscape
  • Experience in the humanitarian field
  • Experience with social media and online communication
  • Ability to interact with managers with maturity and tact
  • Mature judgment with strong communication and interpersonal skills
  • Collaborative spirit able to liaise with a wide range of people at all levels

Language: Fluency in both oral and written communication in English and Amharic. Knowledge of other local languages is an added advantage.


  • Has gained experience in utilizing specialist communications techniques to enhance functional outputs
  • Has provided direction and instruction to more junior staff members within area of expertise
  • News and feature writing, photography and video production, and production of innovative audio-visual packages using simple technologies.
  • Analytical and research skills.



  • Understand and communicate the Strategic Objectives: Understands WFP’s Strategic Objectives and the link to own work objectives.
  •  Be a force for positive change: Flexibly adapts individual contributions to accommodate changes in direction from supervisors and internal/external changes (such as evolving needs of beneficiaries, new requirements of partners).
  •  Make the mission inspiring to our team: Recognizes and shares with team members how individual contributions relate to WFP’s mission.
  •  Make our mission visible in everyday actions: Sets own goals in alignment with WFP’s overall operations, and can communicate this link to others.


  • Look for ways to strengthen people's skills: Assesses own strengths and weaknesses to increase self-awareness, and includes these in conversations on own developmental needs.
  •  Create an inclusive culture: Participates in open dialogue, and values the diverse opinion of others, regardless of background, culture, experience, or country assignment.
  •  Be a coach & provide constructive feedback: Proactively seeks feedback and coaching to build confidence, and develop and improve individual skills.
  •  Create an “I will”/”We will” spirit: Participates in accomplishing team activities and goals in the face of challenging circumstances.


  • Encourage innovation & creative solutions: Shows willingness to explore and experiment with new ideas and approaches in own work.
  •  Focus on getting results: Consistently delivers results within individual scope of work on time, on budget, and without errors.
  •  Make commitments and make good on commitments: Commits to upholding individual accountabilities and responsibilities in the face of ever-changing country or functional priorities.
  •  Be Decisive: Makes rational decisions about individual activities when faced with uncertain circumstances, including in times of ambiguity regarding information or manager direction.


  • Connect and share across WFP units: Seeks to understand and adapt to internal or cross-unit teams’ priorities and preferred working styles.
  •  Build strong external partnerships: Demonstrates ability to understand and appropriately respond to and/or escalate the needs of external partners.
  •  Be politically agile & adaptable: Portrays an informed and professional demeanor toward internal and external partners and stakeholders.
  •  Be clear about the value WFP brings to partnerships: Provides operational support on analyses and assessments that quantifies and demonstrates WFP’s unique value as a partner.


Capability Name Description of the behavior expected for the proficiency level
Media and Influencer Relationship Management Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in the area of expertise to raise the profile of WFP, build relationships, and further organizational aims.
Media and Communication Expertise Facilitates open verbal or written communication with media and influencers as required (i.e. through the preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in a mutually informative discussion with media and influencers.
Specialized Knowledge in Communications Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation of effective communication materials across various media. Applies this to define work plans aligned to identified areas of WFP’s communications strategy.
Sociopolitical Contextual Understanding Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences the approach to work, policy development, and decision making.
Communication Strategy and Planning Applies advanced understanding of WFP communications strategy and best practice to effectively develop strategies to engage with media and other significant external stakeholders within the area of responsibility. Oversees implementation, providing recommendations for improvement.